Ain't nobody got time for the cold.
As part of Visit Florida’s “Escape to the Sunshine” winter campaign, and to show just how mean and miserable winter can really be, we created a series of unfinished, hyper-realistic, hand-painted billboards depicting beautiful, warm and sunny Florida scenes in contrast with the dreary and gray city backdrops of New York City, Boston, and Chicago. Yeah, not even the painters could resist escaping.