Creating MAGIC IN EVERYDAY THINGS.
SUPERBIEN is my ongoing design practice and creative playground — and a family brand at its core. I use it to explore how everyday objects can carry meaning, calm, and intention — without taking themselves too seriously.
It’s built around the idea that play, ideation, and creativity are tools for connection. Through making things together, we slow down, bond, and create more meaningful time as a family.
As creative director and designer, I concept, design, and produce physical objects that sit at the intersection of culture, play, and energy. Each piece starts with a feeling or a moment — nostalgia, reset, connection — and is translated into form through color, material, and detail.
SUPERBIEN is also a living example for my daughters: a hands-on lesson in building a business and a brand from scratch. A place where design becomes ritual, play becomes grounding, and everyday objects are made with intention.
