All it takes is One to change a life.
For PetSmart Charities’ National Adoption Weekend events, we built on the successful #PicMe campaign that encourages people to snap a pic of an adoptable pet and share it in hopes of finding them a forever home. The social campaign focused on how all it takes is one — one woof, one wink, one tail wag to fall in love, and one action to save a pet’s life. It also helped PetSmart Charities reach 9,000,000 adoptions.
